Changing Comfort Zones: 29 per cent survey respondents say ‘drive to work is full of noises’

Comfort is an inherent part of everyday life and the same has been revealed in a new research commissioned by Citroën India on where and how Indians seek comfort. Citroën India’s ‘Comfortology’ research revealed some fascinating insights to Indians’ comfort levels at varied stages, with larger weightage to mobility. The findings also reveal the impact of pandemic on people’s perception and definition of comfort. The research was conducted across 10 cities in India with a total of 1801 respondents from diverse ages and genders.

One of the key data, which shows inextricable link between comfort and travel, particularly by road, and Indians’ experience of the same includes:

•          19 per cent of respondents described their drive to work as ‘the most uncomfortable hour of their day’ because of pot-holes and jerks, etc.

•          29 per cent of respondents admitted that the drive to work is so full of noises / honking from outside, that they can barely concentrate on anything

•          16 per cent of respondents try to call up their friends and try to catch up; but it is very difficult and uncomfortable because of traffic disturbances

•          49 per cent Indians experience back ache, neck ache and other physical strains, while driving

Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, highlights the objective and a key finding from the research, “Comfort – or its absence – represents a defining element of the driving experience; it is also a key consideration for road users and vehicle purchasers.  This research provides unique insight into how and where Indians seek comfort, with respect to their daily lives, but also with respect to how they travel.