Google gets sued by Australian regulator in personal data case
New Delhi: Australia’s regulator on Monday launched federal court proceedings against Google, alleging that the subsidiary of Sundar Pichai-run Alphabet misled consumers to obtain their consent to expand the scope of personal data and earn more via targeted advertising.
The conduct is likely to impact millions of Australians with Google accounts as the Search engine giant could collect and combine personal data about consumers’ internet activity, for other use by the company, including for targeted advertising.
#Australia's anti-competition watchdog on Monday launched federal court proceedings against #Google, alleging that the subsidiary of #SundarPichai-run Alphabet misled consumers to obtain their consent to expand the scope of personal data and earn more via targeted advertising. pic.twitter.com/EhQip7W16Y
— IANS Tweets (@ians_india) July 27, 2020
The Australian Competition and Consumer Commission (ACCC) alleged in a statement that Google misled consumers when it failed to properly inform consumers, and did not gain their explicit informed consent in 2016.
The company then started combining personal information in consumers’ Google accounts with information about those individuals’ activities on non-Google sites that used Google technology, formerly DoubleClick technology, to display ads.